E-commerce & Digital Marketing Manager / Athletes Junction / Oct, 2019 – Present
Launching & leading 3 Sport & Fitness e-commerce businesses of which, 2 of them as representatives in the Middle East (GCC) for the world well-recognized brands in sports recovery: Hyperice Inc and PowerDot Inc. Building a strong team and the infrastructure around all 3 e-commerce businesses including an Online Advertising Department. Managing the E-commerce operations, Customer support & Digital Marketing sub-divisions and ensuring all the processes are executed at the highest level of accountability. Performing data analysis & reports for all marketing channels, developing P&L & advertising budgets, and ensuring all the KPIs are met. Providing regular insights to the Sales & Marketing Director on how to increase online sales and how to optimize the online activity performance.
Digital Marketing Manager / Sixbitsmedia / June, 2018 – July, 2019
Digital Marketing agency – Chicago, USA. Successfully managed a Digital Marketing Team. Developed & implemented digital marketing strategies for the company’s business clients database. Planned and supervised Online Marketing activities execution: Creating websites, landing pages, lead generation, A/B testing, Search Engine Optimization, SEM, Social Media Marketing, E-mail marketing, Google & Facebook advertising campaigns, pay per click. Overseeing the Advertising performance & Marketing reports execution before sending to clients.
Project Manager / Navigroup / Sep, 2015 – Apr, 2018
Cruise Ship Building company – Valletta, Malta Restructured and re-modeled the company business approach in line with the Group strategy. Significantly reduced business costs. Integrated and optimized business processes: operational, management using ERP software modules. Designed the business structure of the company and creating an internal Project Management ecosystem using PMI standards. Established 4 company branches: France, Croatia, Finland, Italy.
Online & E-commerce Leader / Orange S.A / January, 2011 – Aug, 2015
Leading Telecommunication company. Creatively and successfully developed Digital Customer Experience Projects. Involved in Online Projects development as Project Manager using solution and software architecture approach and both iterative and incremental methods. Collaborated closely with Marketing and IT departments and acting as a bridge/mediator between those 2 departments. Conducted Prepaid & Postpaid Online Account Management, Online Payments & Cross-sales projects. Leading In-house e-commerce website development projects, ensuring the UI/UX based on best use-cases. Created complex e-commerce sales modules, cross sales, up-sales, pick-up in store functionalities. Participated in development of Omni-channel and Cross-Channels projects. Participating into defining CMS and CRM systems. Participating in connecting of different back-end databases and APIs to combine sales of Telco services, bundles, and hardware.
Online Marketing Coordinator/ Orange S.A / May, 2008 – Jan, 2011
Creating, managing portfolio of devices, logistic, services and bundles. Creating offers according to Company price-models. Developing and implementing digital marketing campaigns across multiple digital channels. Evaluate, measure sales performance (KPIs). Implementing digital marketing strategies – SEO/SEM, SMM and e-mail marketing. KPIs measurement.
> Moldova Technical University, Master Degree in Software Frameworks (2010-2012)
> Moldova State University, Bachelor Degree in International Economic Relations – Financial Markets Globalization (2004-2008)
> V. Madgearu Economy College, Bucharest, Romania – (2000 – 2004)